The Mission of the Company

We see our mission in the creation of unique Russian national hotel product, on the basis of cultural heritage preservation, personified in interiors, architecture, traditions, images and service; in providing people, traveling through Russia with various purposes, with qualitative hotel services, which are accessible and comfortable in consumption, saving time and means of our consumers for valuable existence far from home.

We create Russian national hotel Company of the new type, the basis of which is the team of professionals of the new generation - with the absence of stereotypes, with the new thinking, with the new look on hotel technologies and hotel product.

We are created to help Russian hotels to take up the leading positions, to be an example of imitation, a reference-point in the world's hotel business.

We build up our work with the partners on the basis of full and open analytical information, allowing making decisions on every stage of the managing project.

Strategical Goals

Regarding market of hotel services:

To occupy the marketing niche of conceptual hotels with the level of quality of 4*, intended for businessmen as the main category of guests (not depending on the purpose of journey: recreational or business).

Regarding clients:

To occupy the marketing niche of management companies of the full cycle: marketing and before-investment estimation of the project, projecting, functions of technical customer, completing, launching, and exploitation.